WHAT IS INTERNATIONAL TRADE?
From free trade to cross-border shopping to doing business in the European Community, Asia and Latin America, all these scenarios involve international trade. The United States is moving progressively away from a world in which national economies were relatively isolated from each other by barriers to cross borders. Economies of countries involve trade and investment, distance, time zones, language, and national differences in government regulations, culture, and business systems are moving toward a world in which national economics are merging into a interdependent global economic system. This complex and sophisticated field requires many skills beyond those used in domestic marketing.