GWC Graphic Standards
To succeed in today’s increasingly competitive world, institutions of higher education are reaching out and communicating as never before to build support from a broad array of constituencies such as current and prospective students, their parents, alumni, donors, internal constituencies such as faculty and staff, and external audiences.
By consistently incorporating Golden West College brand messages in our communications – through print and online marketing materials, our actions, and our outreach – we continue to improve the status and reputation of the College, showing the public that we do, in fact, deliver what we promise. That they can trust us. That we have integrity.
Each time constituents come in contact with a GWC brochure, event, Web page, or even a faculty or staff member, they naturally form and reshape their opinions of Golden West College. When they encounter consistent approaches and delivery of services, stakeholders feel a sense of familiarity and confidence. The end result: increased credibility and College standing.
All employees shape the GWC brand through their actions, comments, and messages to the public.Your support of the brand has a direct impact on raising the prestige of GWC.
Vendors Please Note:
Any visual communications printed or otherwise produced by vendors on behalf of any Golden West College department or division are required to comply with the graphic standards policies outlined in this manual regarding the use of the college logo and seal.
Golden West College reserves the right to withhold vendor payment for any materials that fail to adhere to these policies.
If you have questions about the Golden West College brand or how to apply it, contact the College Promotions Department at 714-895-5142.